Hiring for artificial intelligence has an awkward property that makes it different from most other engineering hiring: the pool of people who have genuinely taken an AI system into production, rather than building an impressive prototype, is still small, and those people are rarely unemployed for any length of time. When one does become available, they usually field several offers within a fortnight, which means your process has to be both fast and confident at exactly the moment when most teams are neither.
The second difficulty is evaluation, and it is the one that quietly causes the most damage. If nobody currently inside your organisation has shipped a fine-tuned model or an agent with real tool access, then nobody inside your organisation can reliably tell whether the candidate in front of them has done so either. Interviews in that situation tend to reward fluency with terminology, and fluency is unfortunately the easiest thing in this field to acquire without the underlying experience.
The third is timing, which is simply arithmetic. A six to nine month path from opening a role to having a productive engineer is a reasonable expectation for a senior AI hire, and if your competitive window is shorter than that, the correct answer may not be a hire at all. It may be borrowing the capability now, shipping the thing that matters, and hiring afterwards from a much stronger position, because by then you will have a working system to point at and people who understand it well enough to interview honestly.